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You work hard to develop the perfect Expertly composed an amazing ad, set your budget, and published it, only to realize that it was ad closed by google. Frustrating, right? You’re not alone. These are familiar problems to most advertisers and they occur frequently and sometimes with no apparent reason. But don’t worry! Here in this guide, we will explain as to why this occurs, how the policies set in Google work, and how you can rectify this situation. Let’s get into it.
Let’s get into it.
1. Why Google Closes Ads: The Most Common Reasons
Google Ads has set up many policies to ensure the quality of advertisement displaying to the public. To this end, if the management does not find your ad appropriate, it will be taken down. The following are the probable causes:
a) Policy Violations
Google even has a list of policies of the advertising that one cannot use, and/or any misleading statements that are not allowed. Some common violations include:
Some of the policies that may be implemented may include; The advertisements from certain domains such as alcohol and gambling, and adult content may be restricted.
Preposterous claims – When your ad promises results that can hardly be achieved or has any other falsity about it, be careful.
Trademark infringement – Inability to use the platform’s name and logo or using another brand’s name without permission might result in advertisements being pulled off.
b) Payment Issues
If there is issue with the specific payment method you use, there is always a high probability that your ads will be banned. Check the account balance of your Google ad and also make sure you provide your payment method effectively. Some of the reasons why ads may be paused include; a transaction had failed, or there might be wrong billing information.
c) Low-Quality or Irrelevant Content
Google prioritizes user experience. This suggests that the examining association may remove your ad in the event that the latter leads to a weak website, content not related to the ad or a slow-loading page.
2. Google Ad Costs and How They Impact on Your Campaign
Most of the advertisers aim at posting their ad only without understanding how Google works on the billing aspect. By the way, prices might be higher than they should be!
a) How Google Ad Charges Work
Google Ads function on the basis of pay per click (PPC). This makes it quite clear that you only pay when someone clicks through your ad and visits the client’s website. Nevertheless, the actual cost differs from the rest on the following points:
Industry competition – Higher competition = higher cost per click.
Quality – Quality score is determined by your ad and the landing page that you had set by Google’s criteria.
Ad bidding strategy – Another element that has a direct impact on the ad’s positioning is the sum of money you are ready to spend for the ad publishing.
b) How to Reduce Your Ad Costs
Here are some tips that will beneficial to redeem from if your Google Adwords costs high:
A technique to use to maximize your Google ads packages is to align it with specific keywords that produce optimal results.
A free source of tips for attaining a higher ad quality score by optimizing your ad text and the landing page.
Automated bidding gives a better return on investment through optimization.
3. Google Ads Packages: Choosing the Right One for Your Business
It is quite flexible in the number and the type of ads it provides and the cost which must be decided depending on the target.
a) Types of Google Ads Packages
Search Network Ads – They appear at the top of Google search results when the users search for specific keywords.
Banner Ads – Static or animated web banners that are posted on web sites that is a part of Google’s display network.
” Shopping Ads – This refers to the product listing ads for companies that deal in selling goods online.”
Video Ads – Ads that run on YouTube and other video platforms.
b) Which Package for You?
In case you own a local business, it can be more reasonable to choose Search Ads. That is why, if you have an e-commerce store, Shopping Ads can be quite helpful. But if your aim is to secure brand recognition, Display Ads as well as Video Ads will do the job.
The critical approach here is to try various kinds of ads and find out which kind is most effective for this specific list.
4. Here is an overview of what you can expect in Google Ads pricing in India.
This makes one wonder how cheap Google Ads are in India since its cost is negligible when compared to the service it offers. So, there is no definite answer to your question, it depends on many factors such as the type of the business, competition and segment targeted.
a) Average Google Ads Pricing in India
The cost per click varies from ₹5 to ₹150 according to the sectors of business and services in India.
It means high competition drives up the CPC, which can be concluded from example of industries such as real estate and finance.
There is no restriction on setting an amount to start with since small businesses start with a budget of at least ₹500 to ₹1,000 daily for any mLPO.
b) How to Optimize Costs
Thus, to optimize the ad expenditure, you need to suggest:
Performing A/B tests for different advertisement copies.
This is refining of the targeted audience so that it gets closer to the actual audience that will be interested in what is being advertised.
Issuing the other key factor on the basis of trends to monitor Google advertise pricing in India so as to fine-tune the bidding.
5. The Google Ads specialist focuses on creating effective campaigns for clients as well as analyzing the data and identifying any areas that need to be adjusted or optimized for the improvement of the results.
However, if Google Adwords is becoming a big hassle to handle, then it is time to hire a Google Adwords specialist. Such professionals assist firms in the running of effective advertisement while at the same time incurring less cost.
a) What Does a Google Ads Specialist Do?
Find out the most suitable keywords to use in the evaluation process and topic.
Maximize the number of impressions of advertisements and banner content.
Track and analyze campaign performance.
Make changes in bidding strategies to do away with excess expenses.
b) Google Ads Specialist salary: Is It Possible to Afford a Specialist?
The Google ads specialist’s salary depends on experience level and geographical location. The entry-level salary of a specialist in India is between ₹ 3-5 lakhs per annum, and surveyed remunerations can go up to ₹ 10-15 lakhs annually.
In this vein, if you consider that you are investing a lot in ads and yet you are not setting equivalently high returns, it will be very useful to hire a specialist.
conclusion: What to Do If Your Ad Was Closed by Google
Actually, getting an ad considered to be wrong by Google is not the worst thing that could happen to an ad man. The strategy is to point out the problem, rectify it, and seek confirmation. Here’s a quick recap:
If your ad did violate policies, check where.
Check all the charges related to Google ad campaign and make sure that all the payments have been settled.
Improved Google ads packages: The status of Google ads pricing is also important to be changed depending on your budget in India. If the management of the ads becomes too complicated, it may be necessary to employ an expert in this field.
In this way, you will have your ads ready to be published in a few minutes.
Frequently Asked Questions
How do I close ads by Google?
To close a Google ad, tap the small “X” in the corner of the ad. If you don’t see an option to close it, the ad might be part of the website’s content rather than a Google ad.
What does “Ad closed by Google” mean?
This message appears when Google removes an ad due to policy violations or user reports. It only applies to the specific ad, not all ads on the page.
How do I remove the “Ad closed by Google” message?
The message usually disappears after a few seconds. If it stays, try refreshing the page or clearing your browser cache.
How can I close Google ads on my phone?
On mobile, tap the “X” or “Why this ad?” option if available. Some ads might not have a close button, in which case you can simply scroll past them.
How do I close clickable Google ads?
Some ads are designed to be interactive and may not have a close button. If you’re seeing unwanted ads frequently, check if any apps or extensions on your device are causing them.
Why do I see Google ads after closing WhatsApp?
Ads appearing after closing WhatsApp are likely from other apps running in the background. Some apps use ad services to display pop-ups even when you’re not actively using them.
How can I stop Google ads after closing WhatsApp?
Check which apps are allowed to display over other apps in your phone’s settings. Disabling this permission for certain apps can help prevent pop-up ads.
